Your Authority status is not be your accumulated know-how, or your shiny tactics, and loud marketing.

There’ll always be someone who will ‘out-know’ you and ‘out-shine and out-loud’ you one way or another. These are volatile strategies to stand your business on.

It’s not how much you know. Your audience wants to know how much you care. If you get this right, your audience will see your passion to serve as something irreplaceable!

The other is Perception.

More precisely, your Audience’s Perception.