The Creator’s Blueprint: Build What Matters, Serve What Lasts, Launch What Works.

Have you ever had a brilliant idea that felt full of potential, only to watch it fizzle out before it even got off the ground? Maybe you doubted whether it was worth pursuing, or you got overwhelmed by the how before even figuring out the what.

And before you know it, you've shelved your idea in the "too hard" folder with all the other ‘ideas.’ Starting is usually where resistance hits hardest.

This module fixes that.

By the end, you’ll not only have a fully formed, ultra-clear, and purposeful, idea but also the confidence and roadmap to move forward without hesitation.

Today, I am going to help you achieve what may be the hardest thing for those with creative ideas; to help you start…today!

But ideas, on their own, won’t get you far. They need legs. More importantly, they need to serve. Forget the old line, “build it and they will come”—trust me, you can have a killer idea, but if it doesn’t speak to your audience where it counts, then it’s just empty hype, no matter how good it sounds in your head.

That’s why this is more than just a creative exercise. It’s a chance to help you finish—to build something that matters—something that makes people pause, think, and feel understood. This is the moment your idea stops living in your head and starts taking shape in the real world.

Lessons Objective

Your mission, should you accept it (and I hope you will), is to make your idea so sharp, ultra-clear, and purposeful that when it lands in the right hands, the response you want isn’t just, “Oh, that’s nice.” No, you want them to say, “This is exactly what I need.” It’s about the impact—something that transforms lives—including your own.

Whether you're creating a Product (a tangible item people want), delivering a Service (that serves a need), or presenting an Experience (an event or interaction that impacts your audience)—your PSE—needs to serve a specific purpose.

We’ll figure out what your idea is really about, who it’s for, and how it solves real problems. By completing this module, you’ll have a plan, not just a pretty notion. And it’ll be a plan with depth, impact, and purpose—something that sticks with people because it solves, serves, and changes lives.

The Goal:

What You’ll Walk Away With:

✅ Crystal-Clear Clarity: A razor-sharp understanding of your product, service, or experience (PSE)—the kind that practically explains itself to your gran or your local barista without them blinking twice. No more vague “ummm…err…”—just clarity that sparks interest and gets people nodding.

✅ Problem-Solving Superpower: The best ideas don’t just scratch the surface—they dig deep. You’ll gain an insight into the problem your PSE addresses that’s so spot-on, it’s like you’ve been reading your audience’s minds. Because when you truly get the problem, you can create the perfect solution.

✅ Locked-In Simplicity: If your idea feels too complicated to explain, it’s too complicated to build. You’ll learn to strip it down to its absolute core so that it’s easy to articulate, easy to develop, and—most importantly—easy for others to get behind. Because clarity fuels momentum.

✅ Blueprint to Build: A practical, preliminary game plan that breaks your PSE into clear, actionable steps—think of it as your creative GPS. No more “where do I even start?”—you’ll have a mapped-out direction forward.

✅ Amplified Quiet Confidence: The kind of confidence that makes you sit a little straighter, speak a little louder, and genuinely believe, “This is going to work.” Because when you know exactly what your idea is and why it matters, confidence isn’t an act—it’s a given.

🚀 This is where your creative vision stops being ‘just an idea’—and starts becoming something real.

How You’ll Know You’ve Nailed It:

You’ll confidently pitch your PSE in 10-30 seconds flat— even a five-year-old (or your half-distracted friend) will totally get it.
When you test-drive your idea on a friend, they won’t just nod politely—they’ll light up and say, “This is genius!” Because when your idea is clear, people feel it.
You’ll have a solid, no-fluff roadmap for your PSE—the kind that makes you think, “I could start this tomorrow.” Because you actually could.
✅ The Immediate Win: The Clarity Rush
Picture this: You’ve been staring at a jumbled puzzle for ages, and suddenly—click. Everything falls into place. That’s the moment you’ll walk away with—a rush of clarity, a shot of confidence, and the momentum to move forward with purpose.
✅ The Bigger Payoff: A Launch-Ready Foundation
This isn’t just about having a cool idea—it’s about building something that works. The clarity, direction, and energy you gain here will set you up to create something that actually changes lives—including yours.
But don’t get too comfy—this is just the warm-up. Module 2? That’s where we crack the code on what your audience really wants from your creation.
For now? Let’s shape that masterpiece that’s been sitting in your head. Big ideas don’t wait. Let’s do this! 🚀

Module 1: Part 1

Cut Through the Noise:

Nail Your Idea’s Core Purpose

***Read the paragraph below carefully. Then, read it again before going any further.

One of the biggest challenges for creators is understanding what you’re actually creating. If you can’t clearly grasp the core purpose of your idea, you can’t explain it—and if you can’t explain it, your audience won’t connect with it. Clarity is the bridge between your vision and their understanding.

You might be wondering, “What does this have to do with building my creative project?” The answer: everything. This part of Module One is no random detour—it’s the cornerstone of your entire creative idea. Every step you take from here on to shape and bring your project to life starts right here.

If you can extract the essence of your creative project into one clear, concise sentence (a one-liner), you’ve aced the ultimate clarity test. Your one-liner is more than just passing a clarity test—it’s your first impression, your handshake, your mic drop. It’s how you gain the attention of your audience from the very first moment and get them to lean in, curious and ready to hear more.

Think of it like this: If your creative idea were a movie, your one-liner is the trailer that makes people say, “I have to see this.” It’s the spark that grabs attention, the clarity that cuts through the noise, and the invitation that makes your audience feel, “This is for me.”

Without it, you’re trying to sell a masterpiece while mumbling about the paint. But with it? You’re crystal clear, confident, and unforgettable. So, craft your one-liner with care—it’s the gateway to your big idea. Let’s make it sing! 🎤✨:

“If you can’t clearly grasp your idea, you can’t explain it—and if you can’t explain it, your audience won’t connect with it. ”

This is more than wordsmithing. It’s about understanding your idea so deeply that you can communicate it with ease and confidence. Because when you’re clear, others are too—and that’s where the miracle starts. ✨

So, your objective here is simple:

Nail down exactly what you are creating and why it matters. And craft a one-liner that clearly explains your idea.

Key Takeaways:

If you can’t explain it, you can’t build it.
Your one-liner is the heartbeat of your project: it should instantly grab attention.
Focus on the purpose: why does this idea need to exist?

Module 1: Lesson 1

Nail it: What’s Your Idea Really About?

In this Lesson 1, I want you to strip your creative idea down to its essence.
“Essence? What does it mean and how the heck do I do that?” I hear you ask. Simple! Here’s how:
The core of your creative idea is its promised outcome; what you promise to deliver. That’s the essence of your creative idea.
1️⃣ Focus on the Outcome
1. Ask yourself: What’s the heart of what I do?
2. This isn’t about the details yet—think about the problem you’re solving or the transformation you’re creating. Focus on the essence (core) of your mission.
3. What’s the result or transformation your idea creates?
4. What problem does it solve?
5. People don’t just care about what the idea is—they care about why it matters to them.
6. What transformation does it create for them?
  1. 💡 Real Fact: People don’t buy ideas. They buy what your creative idea can do for them.
2️⃣ Say It Simply
1. Gather your thoughts and insights from Step 1. Now, shape everything you’ve clarified into a rough draft sentence.
2. Imagine someone stops you and asks, “What’s your creative idea about?” Using your draft sentence, you should be able to give them a rough yet confident answer without the “umm, err…”
3. Another way is to imagine explaining your idea to a 10-year-old—how would you make it clear and easy to understand?
1. 🛠 Tip: Think in terms of a short, simple sentence. Focus on the benefits, not just the features.
  - Instead of describing what it is, highlight what it does for them—the transformation it brings to their lives.
  - How does it solve a problem, make things better, or create impact? Make it about the outcome, not just the concept.
  - Now organise your answer into a single sentence without overthinking it (we’ll refine it later).
✅ Expressed in simple, direct terms
✅ Short, clear, and easy to remember
✅ Focused on transformation rather than just the concept

Step 2

Turn It Into an Easy-to-Understand One-Liner

Now that you've got your rough sentence in mind, it's time for Step 2; to refine it into a punchy one-liner:

1️⃣ Every powerful one-liner contains three essential parts:

Audience: Who are you helping? Be specific.
Problem: What challenge, pain point, or desire are you addressing?
Solution/Benefit: What transformation or value does your idea offer?

2️⃣ Combine these three ingredients; audience, problem, and solution/benefit (your creative idea)—into one simple, clear one-liner.

Your one-liner must speak directly to your target audience. If it’s too broad, it won’t resonate. Identify who you’re helping and their pain points.
Use this One-liner Formula: I’m helping [specific audience] who struggle with [specific problem] achieve [specific outcome/benefit].
1. Example Answer: “I’m helping busy families who struggle to find time to cook eat healthy, delicious meals.”
Or this one: “I help [specific audience] who struggle with [specific problem] by providing [solution] so they can [benefit].”
1. Example Answer: “I’m creating a meal prep service to help busy families eat better without the stress.”

3️⃣ Key Identifiers:

Audience: Busy families
Problem: No time to cook
Solution: Healthy meals delivered, no stress

4️⃣ Keep It Simple:

Use everyday language—words your audience would say.
Avoid jargon or industry buzzwords.
Aim for 15 words or fewer.

5️⃣ Test Your One-Liner: Share it with a few people. If they don’t understand it immediately, it’s complicated. Go back to the steps and refine it. ✅

Why It Matters: This process gives you absolute clarity on who you’re helping and why your idea matters. Without it, you’re navigating without a map—without this step you can’t move forward with confidence, let alone build something that lasts.

In short, you can’t start, scale, or succeed until you nail this step. Getting this right is the foundation for creating the right product, service, or experience (your PSE)—one that connects, resonates, and delivers real impact. Without this clarity, you risk building something that doesn’t fit, doesn’t sell, or doesn’t serve the right people.
More importantly, it safeguards you from failure. When you deeply understand your idea’s purpose, audience, and message, you avoid wasted effort, misalignment, and costly mistakes. Clarity isn’t just a starting point—it’s the key to a sustainable and successful launch. ✅

Step 3

Add a Memorable Twist 🌶

Now that you have a solid one-liner, it’s time to make it stick. A great message isn’t just clear—it’s memorable. This step is where your one-liner goes from good to unforgettable by adding a creative spark.

Why This Step Matters

If your one-liner is just straight facts, people might understand it, but will they remember it? Probably not. A memorable twist makes your idea stand out and stick in people’s minds so they recall it instantly.

Think about famous slogans—why do they work? They use personality, playfulness, and contrast to create impact.

Your goal? Make your one-liner catchy, engaging, and uniquely yours. Here’s how:

Inject Personality: Add a metaphor, playful phrase, or contrast to make your one-liner stand out (memorable, sticky).
- Example Answer: “Dinner without the drama—healthy, delicious meals delivered to your door.”
Play with Tone: Use familiar or fun language to keep it engaging.

Examples Answers:
1. Metaphor: “Meals so easy, you’ll think dinner cooked itself.”
2. Contrast: “Stop eating stress for dinner. We’ll handle the cooking.”

Why It Matters: A memorable twist grabs attention and makes your one-liner stick in people’s minds.

Take out

Here’s how to make your one-liners sing: inject a spark of personality or a twist that makes it sticky (memorable, stand out).

Exercise Prompt: “How can I make this sound fun, unique, or sticky?”
1. Example Answer 1: “Healthy meals for busy families—without the stress of cooking.”
2. Example Answer 2: “Dinner without the drama, delivered to your door.”
Final One-Liner Formula: "I help [specific audience] who [problem] by [solution] so they can [benefit]."
1. Example Elevator Pitch 1: “I run a meal prep service for busy families who want to eat healthy without the hassle of cooking.”
2. Example Elevator Pitch 2: “Healthy meals for busy families—without the stress of cooking.”
3. Example Elevator Pitch 3: “Nutritious, delicious, hassle-free dinners delivered to your door. Even picky eaters will love it!”

Keep it conversational, practice it out loud, and refine it until it flows effortlessly.

Metaphor or Wordplay: Use familiar, fun language to make it relatable.

“We’re the GPS for your creative business journey.”
“Meals so easy, you’ll think dinner cooked itself.”

Contrast: Create tension between the problem and the solution.

“Stop eating stress for dinner. We’ll handle the cooking.”
“From chaos to calm—one delicious meal at a time.”

Exercise: Add the Twist

What’s a playful phrase, metaphor, or contrast that fits your tone?
How can you make your one-liner more engaging, unexpected, or emotional?

Part 1: Step 4

Test and Refine

Your one-liner isn’t about listing what your PSE does—it’s about highlighting the change it brings.

Think of it as showing the journey your audience will take: where they are now (the before) and where they’ll end up (the after). It’s not about ticking off features; it’s about showing how your idea improves their lives, becomes simpler, or feels more fulfilling.

Test for Clarity and Impact: Share your one-liner with people you trust and ask, “Does this make sense? Does it resonate?”
Refine It: Use feedback to tweak the wording, keeping it conversational and natural. A great one-liner should sound natural, roll off the tongue, and invite follow-up questions and intrigue.

Exercise Prompt: “How does my PSE make life easier, better, or more joyful for my audience?”
1. Example Answer: “Families go from stressed and overwhelmed to enjoying healthy, delicious meals together.”
2. Final One-Liner:
  "Healthy meals, zero stress. Dinner without the drama—delivered straight to busy families."

Checklist for Refinement:
1. Does it clarify the audience, the problem, and the solution? ✅
2. Is it clear and easy to understand? ✅
3. Does it inspire curiosity? ✅
4. Is it short and simple (15 words or fewer)? ✅

Why It Matters: Testing ensures your one-liner connects with real people, not just your assumptions.

Part 1: Step 5

Finalise Your One-Liner

After refining, students can structure their one-liner as:

Example Prompt: “I help [audience] who [problem] by [solution/benefit], so they can [emotional or practical result].”
1. Example Answer: “I help busy families who struggle to find time to cook by delivering healthy meals, so they can eat well without stress.”

Keep It Simple, but Not Boring

Simple is harder than complicated. Your goal is to communicate the essence of your idea in plain, conversational language. No jargon, no fluff, no trying too hard.

Exercise Prompt: Write two versions of your one-liner:

One for a 10-second elevator pitch.
And another 10-second elevator pitch.

Elevator Pitch 1 Example: “Healthy meals for busy families—without the stress of cooking.”
Elevator Pitch 2 Example: “Nutritious, delicious, hassle-free dinners delivered to your door. Even picky eaters will love it!”

*If you’d like further help crafting your Elevator Pitch, I’ve included a step-by-step ‘How-to’ below.

*Later, in the next step, you will create a longer version, as if you were explaining it to a friend over coffee.

"Imagine coming home after a long day to a nutritious, delicious dinner waiting for you—no shopping, no prep, no stress. Our service delivers healthy, hassle-free meals straight to your door, so you can spend less time worrying about what’s for dinner and more time enjoying it. Even the picky eaters in your family will clear their plates!"

How to Do It:

Ask yourself:

What am I creating?

Who is it for? What problem does it solve?

Combine those answers into one clear sentence.

Use a template to guide you:

“I’m creating [name or type of project] for [specific audience] to help them [key benefit or problem it solves].”

Example: “I’m creating a home-based meal prep service for busy families to help them eat healthy, delicious meals without the hassle of cooking.”

Why It Matters: A clear, concise sentence is your North Star. If you can't explain your idea simply, your audience won't ‘see’ it. Make it clear so they can visualise it.

How to Expand Into a Paragraph
How to Transform a One-Liner into a Compelling Paragraph
Step 1: Start with Clarity (Your One-Liner)
Example One-Liner:
“I’m creating a home-based meal prep service for busy families to help them eat healthy, delicious meals without the hassle of cooking.”
The one-liner is your foundation—a concise summary of your message. Before expanding it, ask yourself:
Who is this for? (Busy families)
What problem does it solve? (The hassle of cooking while trying to eat healthy)
What’s the benefit? (Delicious meals made easy)
Clarity is key. If your one-liner doesn’t nail the “who,” “what,” and “why,” revise it until it does.
Step 2: Identify the Core Emotion
Think beyond the service and focus on the feeling you’re delivering. Ask:
How does this solve their biggest pain point?
What emotional relief or joy will it bring?
For busy families, the emotional win might be:
Relief from stress.
More time for family moments.
The joy of knowing their family is eating well.
Ann’s Insight: “People don’t buy products—they buy better versions of themselves. Write from the heart of what your service feels like in their lives.”
Step 3: Paint the Problem (Empathy in Action)
Next, vividly describe the problem your audience faces. Use details they can see, hear, and feel:
Imagine their chaotic evening: juggling work, homework, and school runs.
Highlight their frustration: fast food isn’t healthy, and meal prep takes too much time.
Start with empathy. It shows your audience you get them.
Example Expansion:
"Juggling work, school runs, and chaos can make dinner feel impossible. You’re tired. The kids are cranky. The clock’s ticking. Fast food again? Ugh."
This sets the scene. Your readers see themselves here—and they’re nodding along.
Step 4: Offer the Solution (Enter YOU!)
Now, introduce your service as the hero—the solution that swoops in to save the day. Lead with clarity and confidence:
Say what it is (meal prep service).
Share how it works (fresh, locally sourced meals delivered).
Emphasise the benefits (stress-free, healthy, and delicious).
Example Expansion:
“Enter Nourish at Home: fresh, locally sourced meals delivered right to your doorstep. No stress. No fuss. Just dinner made easy.”
Ann’s Insight: “Be specific about what makes your offering different. Cut the fluff—clarity is your superpower.”
Step 5: Highlight the Transformation
Show them how their life will change. Create a vivid before-and-after picture:
Before: Stressed, overwhelmed, no time to connect.
After: Calm evenings, more family time, happy (and healthy) bellies.
Use simple, relatable language to make the benefits feel real and achievable.
Example Expansion:
“Imagine this: no cooking. Just more time for what truly matters—sharing laughter, connection, and those precious family moments.”
Step 6: Sprinkle in Proof and Persuasion
Turn up the trust by addressing objections or doubts:
“What if my kids are picky?” → “Even the fussiest eaters love it!”
“Is this worth it?” → “Zero cooking. Just time reclaimed.”
Wrap up with a nudge to act, balancing excitement and urgency.
Example Expansion:
“Even your pickiest eaters will ask for seconds! Claim your free offer today and let us handle dinner, so you can savour life’s sweetest moments.”
Step 7: Polish the Flow
Here’s where you refine:
Read it out loud. Does it flow naturally?
Cut redundant words. Can you tighten a sentence?
Add rhythm with short and long sentence variety.
Ann’s Insight: “Great writing is less about what you add and more about what you take away. Edit with love, but also with scissors.”
The Transformation in Action: From One-Liner to Paragraph
Let’s look at how these steps shape the one-liner into a paragraph:
Original One-Liner:
“I’m creating a home-based meal prep service for busy families to help them eat healthy, delicious meals without the hassle of cooking.”
Expanded Paragraph (Final Product):
"Juggling work, school runs, and chaos can make nutritious dinners seem like an Olympic sport. Enter Nourish at Home: fresh, locally sourced meals delivered right to your doorstep. No stress, no fuss—just delicious dinners that bring your family together. Zero cooking. Just more time for what truly matters: laughter, connection, and those precious family moments. Even your pickiest eaters will ask for seconds! Claim your free offer today and let us take care of dinner, so you can savour life’s sweetest moments."
Teaching This Process: The “Ann Handley Expansion Framework”
Here’s a simple formula for your students:
Start with Clarity: Nail the “who,” “what,” and “why” of your one-liner.
Find the Emotion: What does your product/service make your audience feel?
Describe the Problem: Show you get their struggles with vivid detail.
Introduce the Hero: Position your offering as the perfect solution.
Show the Transformation: Paint a vivid before-and-after picture.
Address Doubts: Handle objections with reassurance and trust.
Refine the Writing: Read it out loud. Edit ruthlessly. Create flow and rhythm.
Final Ann-ism for Students:
“Great content doesn’t just describe—it connects. It doesn’t just sell—it resonates. Remember, your one-liner is the seed, but your paragraph is the bloom. Nurture it until it shines.”
Example: “Life is stressful, and most people struggle to find healthy, affordable ways to unwind. This workshop provides a welcoming space where participants can explore art as a means of relaxation, reflection, and connection. With guided sessions, simple tools, and no pressure to be ‘good’ at art, it’s all about using creativity to find calm in the chaos.”
Why It Matters: This forces you to articulate not just what your idea is, but why it matters. It’s the difference between an abstract notion and a concrete plan.
Map Out Key Features
Example: For a wellness art workshop:
- Guided creative exercises
- Mental Wellness techniques
- Take-home art kits, and
- Opportunities to share in a supportive group setting.
  Why It Matters: This step broadens your idea, helping you visualise its shape and scope. It’s where your concept begins to feel like something real.

“If you can’t clearly grasp your idea, you can’t explain it—and if you can’t explain it, your audience won’t connect with it. ”

Or use the entrepreneurial example below as your guide:

Example 2: "Nourish at Home:

A Meal Prep Service for Busy Families"

Distil Your Idea Into One Sentence
“A home-based service that delivers wholesome, freshly prepared meals tailored to busy families, helping them enjoy healthy dinners without the hassle of cooking.”
Why It Matters: A concise idea makes it easier to see exactly what you’re offering, how it fits into real needs, and how you’ll deliver value.
Expand Into a Paragraph
Example: Juggling work, school runs, and chaos can make nutritious dinners seem like an Olympic sport. Enter Nourish at Home: fresh, locally sourced meals delivered right to your doorstep. No stress, no hassle—just delicious dinners that are sure to bring your family together. Zero cooking. Just more time on what truly matters: laughter, connection, and those precious family moments. Even your pickiest eaters will ask for seconds! Claim your free offer today and let us take care of dinner, so you can savour life’s sweetest moments.
Why It Matters: This fully illustrates your idea’s purpose and potential impact. It connects with your audience's real, everyday struggles and shows how your service can improve their lives.
Map Out Key Features
Example features for Nourish at Home:
Personalised Menus
Families can choose from a variety of meal options each week, catering to preferences like vegetarian, low-carb, or kid-approved classics.
Why It Matters: Customisation ensures your service meets specific needs, making it feel personal and valuable.
Convenient Delivery Slots
Meals are delivered at times that suit your customers, whether that’s early morning or after work.
Why It Matters: Convenience is king—making your service easy to use is key to keeping families on board.
Recipe and Reheat Cards
Each meal comes with instructions for reheating and recipe cards for families who’d like to recreate the dishes themselves.
Why It Matters: This turns your service into more than just dinner; it’s an opportunity to inspire cooking confidence and add extra value.

Action Step 2: Pinpoint the Problem

Research the Problem

Look into articles, reports, or studies about stress and wellness.

Example: “Over 80% of adults in the UK say they feel stressed regularly, yet most don’t have access to simple, creative outlets for managing it.”

Why It Matters: The best ideas address real, tangible needs. This step ensures your workshop is built on solid ground, not assumptions.

Talk to Real People

Ask people in your community about their stress and whether they’ve tried creative outlets before.

Example Questions:

“What’s your biggest challenge when it comes to managing stress?”

“How do you feel about trying something creative, like an art workshop, as a way to unwind?”

Why It Matters: Listening to potential participants gives your idea authenticity—it’s their needs and insights that shape what you’ll offer.

Craft a Problem Statement

“Stress and anxiety are part of daily life for most people, but creative outlets that promote mindfulness and relaxation are often expensive or intimidating.”

Why It Matters: A clear problem statement keeps your focus sharp and your solution targeted. It’s your touchstone when refining and marketing your idea.

Action Step: Write Your 3-Year Vision

In two paragraphs, describe your 3-year vision in detail. Include:

Where you want your idea to be.
Who you want to serve.
The changes you want to see in the world because of your PSE.
Example:

"In three years, I want my art workshops (experience) to reach X amount of people locally/worldwide, helping them reconnect with their creativity and faith. By year three, I’ll have a team, a dedicated online platform, and live events in three cities. I’ll see lives transformed as people discover how creativity can be an act of worship and healing."

Action Step 2: Pinpoint the Problem

Research the Problem

Look into articles, reports, or studies about stress and wellness.

Example: “Over 80% of adults in the UK say they feel stressed regularly, yet most don’t have access to simple, creative outlets for managing it.”

Why It Matters: The best ideas address real, tangible needs. This step ensures your workshop is built on solid ground, not assumptions.

Talk to Real People

Ask people in your community about their stress and whether they’ve tried creative outlets before.

Example Questions:

“What’s your biggest challenge when it comes to managing stress?”

“How do you feel about trying something creative, like an art workshop, as a way to unwind?”

Why It Matters: Listening to potential participants gives your idea authenticity—it’s their needs and insights that shape what you’ll offer.

Craft a Problem Statement

“Stress and anxiety are part of daily life for most people, but creative outlets that promote mindfulness and relaxation are often expensive or intimidating.”

Why It Matters: A clear problem statement keeps your focus sharp and your solution targeted. It’s your touchstone when refining and marketing your idea.

Part 2

Part 2: Reverse Engineering Your Vision

What Is Reverse Engineering?

Reverse engineering in this case means starting with your big goal (your 3-year vision) and working backward to figure out the steps needed to get there. Think of it like planning a road trip: you choose your destination first, then map out how to get there step by step.

Break It Down: Crafting Your 1-Year Blueprint & Stage 1 MVP

Bridging Dreams to Action

1-Year Vision: Where do you need to be in 12 months to stay on track for your 3-year goal?

• Mini Task Example: "By the end of Year 1, I will have launched my ………. online, reached X amount participants, and secured a small team of volunteers."

6-Month Goal: What needs to happen halfway through the first year?

• Mini Task Example: "By Month 6, I will have a prototype/stage 1 ( Stage 2 MVP) of my ………. ready, completed my ………., and started gathering interest on …….”

3-Month Goal: What are the smaller steps that will lay the foundation for your 6-month goal?

• Mini Task Example: "By Month 3, I will finalise my ……. content, research ……., and launch a simple ……. to collect email signups."

Next-Month Goal: Your Tasks for Next Month—The Key to Staying on Track

• Mini Task Example: "In Month 1, I’ll write an outline for my Stage 1 MVP, create a list of potential platforms, and start sharing my idea on …….a to build excitement."

Next Week's Plan: What do you need to do next week to move closer to your 1-month outcome?

• Mini Task Example: “By next week I’ll craft a succinct and compelling sentence “what is it?” description (your elevator pitch) of my core offering. What do I want people to know about my PSE in 30 seconds?”

Mini Task:

Write down milestones for each time frame: 1 year, 6 months, 3 months, 1 month, and next week. This will create a clear path forward.
*I have six carefully crafted examples to describe each timeline. You have my permission to use them as templates for your own Mini Tasks.
Select one that resonates with your vision, and use it to map out your 3-year milestones, then step by step breaking down those timelines to your next month's and next week’s goals.

Part 3

Part 3: First Week Action Plan

Your Starting Steps

For the first week, focus on one or two small and achievable tasks that build momentum:

1. Research: Study your target audience. Who are they, and what do they need?

2. Create: Draft a rough outline your 30-second pitch.

3. Connect: Share your idea with one or two trusted people for feedback and encouragement.

Mini Task:

Commit to one action for each category—research, create, and connect—and schedule it for the 1st week of your creative adventure!

Why This All Matters

Clarity Breeds Progress

Having a clear vision gives you focus. It ensures every decision aligns with your ultimate goal. Without it, you risk wasting time on distractions.

Scriptural Anchor

“Write the vision;

make it plain on tablets,

so he may run who reads it.” – Habakkuk 2:2 (ESV)

This Scripture reminds us that a clear vision equips not only you but also those who will support, follow, and benefit from your idea. God blesses the work of your hands when you step forward in faith and obedience in Him.

Homework

1. Write your detailed 3-year vision and break it into 1-year, 6-month, 3-month, 1-month to your first week goals.

2. Identify your Stage 1 MVP and describe what it looks like.

3. Share your vision and Stage 1 MVP plan with a peer or mentor for feedback.

Final Takeaway

This lesson is about starting strong. Your PSE is more than an idea—it’s a calling. By crafting a vision, creating a roadmap, and taking small steps today, you are setting the stage for a legacy that will serve others and glorify God. Let this process be a journey of faith and action as you bring your vision to life!

“The plans of the diligent lead surely to abundance,

but everyone who is hasty comes only to poverty.” — Proverbs 21:5 (ESV)